Those using HubSpot’s free CRM are most likely small-to-medium-sized businesses, who – as the name implies – started using it to manage their leads and customers. In fact, many end up paying for the use of just a few top features, and this can be pretty costly. After all, you need the staff and time to really make the most of all the features you’re paying for. In the case of those on a paid plan, many business owners upgrade thinking that it’s going to be the answer to all their problems only to discover that they aren’t getting their money's worth.
So, what spurs paying and non-paying HubSpot users to look for an alternative? You can find out more about HubSpot’s pricing and plans here. As a startup, we just couldn’t justify the extra monthly costs. Their free plan is generous, and their platform is really easy to use, but there’s a reason why the company I worked for never upgraded to one of their paid plans. Now, I’ll be upfront with you, having done both the course and used their free CRM as a marketer, I'm a fan of HubSpot. Owning almost a third of the marketing automation market, it's clear HubSpot is a widely used platform.Ĭhampions of inbound marketing, they have tons of free resources available most notably their free online course and comprehensive blog. If you work in sales or marketing, you’ve most likely come across HubSpot in one capacity or another.
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